We make things that work better and last longer.
It all started with a mom who needed a bag that could keep up.
Hi, I’m Jules — Aussie mum, beach lover, and the founder of The Sand Kit.
I started this brand because I was done juggling six bags, three kids, soggy towels, and a half-empty bottle of sunscreen... all while trying to keep my sanity on beach days, pool days, and everything in between.
Like most mums, I just needed one thing: a bag that could keep up.
So I created The Sand Kit — a tote that’s not only waterproof and durable but actually beautiful too. One that makes life feel just a little lighter (even when it’s packed to the brim).
I didn’t want just another “beach bag.” I wanted something I’d be proud to carry from the school run to the sand dunes, and everywhere in between. Something strong enough to handle chaos, but stylish enough to feel like me.
Today, The Sand Kit isn’t just a bag — it’s a lifeline for mums who are tired of compromising. It’s designed for real life: tip-proof, easy to clean, and built to carry it all (including your sense of self).
From one mum to another — I see you. You deserve products that actually work, and look damn good doing it.
Once you carry a Sand Kit, you’ll never look back.
Warmly,
Jules
Founder, The Sand Kit
The Kit Community
Our community is the soul of The Sand Kit — beach-loving families, organised mums, weekend adventurers, and everyday heroes who carry it all. It’s more than just a bag; it’s a movement built for real life and real women who do it all with style.
With practical add-ons, vibrant accessories, and colours that speak you, The Sand Kit is your fully customisable sidekick. Whether you're wrangling toddlers at the tide line or packing snacks for a solo beach escape, your bag should rise to meet the moment — effortlessly.
We design for ease, but our community brings the joy.
Because nothing beats the feeling of
“I've actually got it all together."
Loved by Our Community—for a Reason
